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Beginnings are hard. Launching and scaling a startup is even harder. That overwhelming feeling when you face the unknown - the ideas buzzing in your head, the fear, the excitement…I know it well. That’s why I’m launching this space.

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Meet Lillian Secelela Madeje

She is a Founder and Business Development Leader at Niajiri Platform who uses the power of innovation and engagement to serve the global community.

Lilian has worked in human capital development in Tanzania, doing corporate trainings that involved reviewing reams of resumes. The tediousness of screening and feedback together with her passion for innovation and empowerment, led her to start Niajiri Platform Ltd. in 2018—a digital interface for workforce development. Niajiri Platform leverages machine learning and data analytics to equip individuals with job-ready skills and connect them with suitable opportunities. It also streamlines the recruitment process for employers, providing access to a network of talented professionals.

As a business evangelist and serial entrepreneur, Lilian has also founded/co-founded other businesses and tech initiatives in Tanzania including Ekihya Consulting Limited, a company that works with businesses to build processes and improve efficiencies; Bits & Bytes, a tech conference that explores the ways that innovation and technology can come together to raise standards of living throughout society; and a food franchise. 

Lilian’s passion for development extends beyond business as she actively contributes to social impact initiatives, as evidenced by her qualitative research work on financial inclusion with IDEO.org. She has also worked with organisations such as ILO under Global Entrepreneurship flag in running Hackathons and startup challenges as well as several other organizations through Bits and Bytes. Lilian has facilitated various events including the Bill and Melinda Gates Grand Challenge Exploration 2019, Energy Safari under the HIVOS program, WFP Tanzania Innovation Safari as well as taking part in the WFP-X Accelerator 2021.She also sits on boards of innovative organisations such as Digital Opportunity Trust Tanzania and Majicom, among others. 

Lilian earned a Bachelor of Arts degree in business administration from Park University and also has an MBA from the African Leadership University School of Business based in Kigali, Rwanda. She is also a proud recipient of the Sherwood Marlowe Memorial Award from her alma mater which recognises alumni for volunteer services and civic engagement.

From connecting job seekers with opportunities to helping businesses run more efficiently, Lillian Secelela Madeje is a female Tanzanian entrepreneur making waves in the tech and social impact space. Together with her team, she works tirelessly to build an equitable and inclusive tech ecosystem. Niajiri continues to expand its impact, empowering young professionals and showcasing the transformative power of technology in creating a brighter and more inclusive future.

NIAJIRI PLATFORM, a startup in Tanzania, is a comprehensive online talent management tool and employability platform designed to enhance youth in the job market. Niajiri stands out for its commitment to empowering job seekers and employers. It is a catalyst for change in workforce development, addressing systemic barriers that hinder entry-level talent, particularly in emerging markets by providing young individuals with the resources and opportunities they need to thrive in today's competitive employment landscape. Niajiri leverages data-driven insights to bridge the gap between talent and opportunity, offering tailored tools and resources for job seekers to build professional profiles and showcase their skills.

Niajiri has an employability curriculum which equip users with essential skills for today's job market and ensure users are well-prepared for industry demand. Modules cover the following: 

• Technical Skills

• Soft Skills Training

• Career Readiness 

Niajiri also enhances job seekers' visibility with tools like CV builders, skills inventories, and personalized SWOT analyses, helping them craft standout profiles. For employers, Niajiri provides access to a curated pool of assessed and trained candidates, streamlining the recruitment process.

Through strategic partnerships and outreach, Niajiri reaches underserved communities, empowering diverse job seekers to pursue their career goals confidently. For instance, through the Unikonekt series, conducted in different regions in the country including Dar es salaam, Dodoma, Arusha, Morogoro, Mwanza and in Zanzibar, Tanzanian university students and recent graduates get employability coaching and an opportunity to learn of interviewing skills so as to better prepare them for the job market. 

By offering courses, assessments, online interview coaching, and job opportunities, Niajiri effectively bridges the gap between curated talent and employers.